SERVICES
Commercial support built around the problem — and the people responsible for solving it.
Every engagement starts by listening: understanding what is happening, what has already been tried, what the people closest to the issue are seeing, and what success would look like.
From there, Refuge helps define what kind of support is actually needed. The work can range from diagnosis and strategic recommendations to hands-on execution — helping clarify the path, build the plan, and support or deliver the work required to move it forward.
Growth & Go-to-Market Strategy
For businesses launching something new, entering a market, repositioning an offering, or trying to restart growth.
· Market and customer assessment
· Segmentation and target prioritization
· Positioning and value proposition
· Launch and go-to-market planning
· Pricing and commercialization strategy
The goal: a strategy the team understands, believes in, and knows how to execute — with hands-on support available to build and launch the work.
Commercial Performance
For leaders who know the business should be performing better but need to understand what is getting in the way.
· Sales effectiveness and coverage
· Customer and account strategy
· CRM and customer-data diagnostics
· Retention, capacity, and revenue opportunities
· Territory, channel, and resource allocation
The goal: identify what limits performance, implement practical changes, and help the organization build the discipline and capability to improve it.
Strategic Positioning & Customer Experience
For organizations whose story, digital presence, or customer journey no longer reflects where the business is going.
· Brand and message architecture
· Customer and stakeholder research
· Digital positioning and website strategy
· Referral and acquisition strategy
· Customer journey and experience design
The goal: clearer external positioning, stronger internal alignment, and practical support to create the materials and experiences that bring it to life.
Fractional Leadership & Strategic Advisory
For founders and leadership teams navigating growth, transition, or a consequential initiative without needing another full-time executive.
· Executive thought partnership
· Commercial strategy and operating cadence
· Cross-functional alignment
· Priority setting and decision support
· Interim or project-based commercial leadership
The goal: provide experienced support and hands-on leadership while strengthening the operating capability already inside the organization.
REPRESENTATIVE ENGAGEMENTS
Ways to Work Together
Clarity Diagnostic
When something is not working — and the reason is not obvious.
For situations where the underlying issue is not yet clear and a deeper, structured assessment is needed. The work may include data review, stakeholder interviews, customer or market analysis, and evaluation of prior efforts. The outcome is a shared view of the issue, clear priorities, and practical recommendations for what to do next. PRICING: Starting at $5,000
Strategy Sprint
Strategic direction for a changing market. When the problem is understood but the path forward needs building.
A defined strategy engagement focused on a growth, go-to-market, positioning, commercial performance, or customer challenge. The work combines analysis, stakeholder input, strategic choices, an execution roadmap, and hands-on development of selected deliverables — with the people responsible for implementation involved throughout. PRICING: Starting at $12,500
Strategic Advisory
Board and leadership partnership at an inflection point. When experienced perspective is useful on an ongoing basis.
Regular working sessions and decision support for founders, executives, or commercial leaders navigating growth, change, or complex initiatives. The scope can include direct execution support where useful. The objective is not to become a permanent dependency, but to help leaders make stronger decisions and strengthen their own operating capability over time. PRICING: From $4,000/month
Fractional Commercial Leadership
For organizations that need more embedded leadership and execution support without adding another full-time executive.
Scope and structure are built around the business need, with Refuge able to lead the work directly and guide the team. PRICING: Custom engagement
Representative Engagements
The work is tailored to the situation, but the objective is consistent: solve the immediate problem, do the work required to move it forward, and leave the organization better equipped to handle what comes next.
Examples include diagnosing CRM and capacity opportunities for a local service business; repositioning a private healthcare practice to diversify patient acquisition; developing go-to-market and commercialization plans; turning customer and market insight into clearer positioning; creating the materials and operating tools needed to execute; and helping leadership teams translate broad goals into focused action.
A THOUGHTFUL NEXT STEP